Electronic Arts, one of the world's top game developers, has been making efforts to take advantage of the opportunities that the mobile gaming platform brings. EA Mobile has recently expressed its desire to connect mobile players in a sort of mobile gaming community.

We found out in an IGN news that EA Mobile has just announced the debut of EA Sports Link on Cingular. EA Sports Link is a mobile site dedicated to sports fans wanting news, stats, and sports-related site contents such as wallpapers and ringtones. There will also be links on the site to other EA Mobile Sports offerings sites, such as Tiger Woods PGA Tour and NASCAR 07.

EA's ultimate aim is to create a sports community where fans can interact with each other both inside and outside EA Mobile's sports games. Says Michael Marchetti, EA Mobile's VP and Chief Operating Officer,

We believe that the mobile phone is a perfect platform on which to build sports-themed services and provide content for the ever-growing community of EA Sports fans.

Indeed, the GDC 2007 Mobile Talk's last words hold true: social oriented content is the future of mobile.

Nokia has announced a deal with entertainment industry giant EA to bring an assortment of popular EA and EA Sports video game brands to next-generation Nokia devices. Through the Nokia Content Discoverer, an easy software delivery system for phone owners, both companies plan to deliver high-quality mobile games to millions of Nokia customers.

The first wave of games under this deal is scheduled for a launch at the end of the year, and will bring users titles like Tetris, Tetris Mania, The Sims 2, Doom, FIFA 06, Tiger Woods PGA TOUR 06 and FIFA Street 2. In the first half of 2007, the mobile gaming offensive is then expected to continue, with more franchises seeing their conversion to a mobile title.

About the deal, Jaakko Kaidesoja, director of the Games & Multimedia departments at Nokia commented: “Nokia and EA have a common vision regarding the opportunities in mobile games and how to turn them into a reality. When you combine Nokia’s leadership in hardware, usability and software platforms with EA’s brands and quality thresholds, the results will speak for themselves.”

By bringing in a major console publisher, Nokia hopes to raise the quality bar for mobile games even further, making their devices more attractive as entertainment platforms.