Posted May 09, 2007 at 10:15AM by Ryan A. Listed in: Cellular Games Tags: LucasArts, Xbox Live Arcade, Kuju Entertainment, PlayStation Network, Ed Daly, Zoe Mode
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Traxion still a go - Image 1

It should be remembered that LucasArts sealed the fate of rhythm-based video game title Traxion earlier this year when it announced that it will no longer be publishing the title. It felt like the decision was not appreciated by Kuju Entertainment (who's now changed their name to Zoe Mode) as the developer severed its publishing agreement with LucasArts.

Today, Zoe Mode head Ed Daly mentioned that they are still considering pushing through with the project and that they may even market Traxion as a PSP and an iPod game. Daly commented,

The terms of the deal with LucasArts are still confidential, so I can't comment on the details - but we have retained the rights to the IP and we're now looking at what we can do with the IP and the technology and what it's potential is. There's a long history of games that have been canned and came back as great proposition.


However, Ed Daly also shared that their studio is busy at the moment with other projects such as SingStar and EyeToy titles for Sony as well as unannounced next-gen titles. He added that when they find the time and the manpower, Traxion might even go next-gen,

When the teams free up the idea might find place on next-gen formats, or mobile phones or even iPods - there's plenty of use for the tech, but we just need to figure out what that will be and then build the resource so we can take the next step with it.


On a related matter, Ed Daly also revealed that Zoe Mode will be coming up with another music-puzzle game that will be released on the PlayStation Network (PSN) and/or Xbox Live Arcade (XBLA). The concept is different in such a way that the game will be controlling the music instead of the other way around. He shared then,

It's interesting as there is no longer that one straightforward route to market and we're able to think that maybe we are better off investing a bit more in the self-publishing route. There are only a finite number of companies or publishers willing to invest so certain games we aren't always going to chase a traditional publishing deal for them.



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Posted Jan 23, 2007 at 05:22AM by Karl B. Listed in: Cellular Games, Cellular News Tags: UK, Kuju Entertainment
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Kuju Entertainment - Image 1


In an interview with GamesIndustry.biz, Kuju Entertainment boss Ian Baverstock revealed that the company is moving away from mobile gaming. Baverstock pointed towards the "tight stranglehold" operators have on the market as the main reason for their decision, saying that said operators "seem to have no interest in developing it as a market."

"We're increasingly stepping away from mobile, we've found it a difficult market, one where it's hard to make money," said Baverstock. "There was too little development money and the retail income just didn't build like we'd hoped it would. There are people who are making money and doing a good job, but it wasn't for us."

Kuju has already sold its mobile publishing division. Its mobile development business is "pretty much shut down now", according to Baverstock. He also said that the current situation in the mobile gaming market will have to undergo some drastic improvements for Kuju to move back in. "Mobile is a pretty flawed model right now. Not enough money is spent, there's too much porting and testing required and the games are often poor quality."

Fans of Kuju games still have a lot to look forward to, though. Kuju's six UK studios will continue to focus on PC and console games and, following a recently announced share deal, the company is now looking to expand.

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