European boxing fanatics can now get their fix of the most intense boxing action right on their mobile phones. Electronic Arts today announced that Fight Night Round 3 is now available for mobile phones all across Europe.

Featuring ten of the most famous and notorious boxers of all time, the gameplay in the mobile version of Fight Night Round 3 has been especially adapted for mobile and features a high-risk, high-reward punch system where gamers will put down their opponent or go down for the count.

Some great graphics also buck up this game, and players can fight in up to five different fighting venues as well as get the opportunity to create and design their own boxer to use in the ring.

"The Fight Night franchise has been hugely successful for EA Sports and we're delighted to offer the very same passion and drama to mobile gamers across Europe," said Javier Ferreira, VP European Publishing, EA Mobile.

Electronic Arts  ain't just busy settling for the trusty next-gen consoles to rake in the moolah for them. For the year 2007, EA's Mobile branch will be focusing on the handset as the tool to strengthen the community of consumers playing titles over multiple home formats.

Talking to GamesIndustry.Biz, EA Mobile VP boss, Javier Ferreira, says, "It's about how to take advantage of an evolving platform to deliver better games. There's a lot of work to be done by all the players in the industry towards unleashing the connectivity which mobile can offer us - and from EA's perspective to link franchises and different versions of a game across formats."

For them to achieve this goal, they would have to take advantage of the mobile's strengths, such as the opportunities being provided by community features. "For Electronic Arts, mobile is a gaming platform but it's also a media channel." But this aspiration is not without any difficulty. Of course, in order for them to pull this off, they would have to build from the ground up the technology that will be able to give community support, and one which can evolve later on.

"[...] if you look at the communities that are working on the internet space, those are the ones that are successful. It's about building things from the bottom."

Stay tuned for more updates on this new endeavor from EA Mobile.

 

In a recent report by GamesIndustry, Javier Ferreira, vice president of publishing of Electronic Arts mobile has quoted as describing the EA/Apple partnership for games on the iPhone as "a marriage made in heaven." Ferreira expounds:

As the iPhone comes to the mobile space it's an exciting opportunity for us. It's a marriage made in heaven. ...For us, fundamentally, we love new platforms, we love new ways of playing and new ways growing the market.

While the vice president wouldn't reveal the actual sales figures of EA games sold over iTunes, he did reveal that the titles have been a success.

So what should we as gamers expect from EA when it comes to games for mobiles? Here's another snippet from Ferreira that should answer that: "You'll see people play The Sims on the Xbox, the PC, their iPod and then the mobile phone."