The Transformers craze is hitting fever pitch with the big movie by Dreamworks and Paramount coming up on July 4 and games slated for every major platform. Don't look now, but even mobile phones are getting into it as Glu mobile announces customization and game content for your phone.

With more than 130 partners around the world, Glu Mobile is thinking well beyond American shores. Europe, Asia and South America will catch the action through downloads from mobile partners distributing the content. Right now, Glu says there are 30 wallpapers and screensavers at hand, along with voice actors for different experience to set up the perfect theme.

How about hearing Optimus Prime say "MEGATRON must be stopped no matter the cost!" every time you receive SMS? Or having him say "this is OPTIMUS PRIME - do you read me?" when someone calls you up? It's going to be Transformer-mania to say the least.

As for the Transformers mobile game, prepare to plow through 20 Decepticon-infested levels as the Autobot leader. Transform as a laser cannon-firing robot or a huge trailer truck depending on what the situation calls for. Your allies will make cameo appearances to help you in case things get tough.

Looks like the road to July 4 will be one that will have us all drooling as we wait, but while the film and games aren't here yet, let's chill out and let the excitement build up with our phones.

According to reports from Reuters, the videogame tie-in for the upcoming movie "Live Free or Die Hard" will not be appearing on any video game consoles this summer. Instead, the movie's video game version will be appearing exclusively on mobile phones.

French mobile game publisher Gameloft has secured the exclusive video game rights to the upcoming Bruce Willis action movie. This comes on the hells of Gameloft's recent acquisition of the mobile game rights to DreamWorks Animation's "Shrek the Third".

The game will reportedly feature 13 levels or fights, car chases and puzzles. Players will take on the role of retired detective John McClane in order to foil a criminal plot put into action by Internet terrorists.

We all love the funny green ogre Shrek and his band of heroes. As the third movie is already scheduled for a May 18 release (along with the multiplatform videogame for PS2, Xbox360, GBA, PSP, DS, PC, and Wii), the mobile gamers aren't be left out in the cold either.

Gameloft and DreamWorks Animation SKG teams up to bring Shrek the Third to the handsets. The mobile game will reportedly follow the movie's storyline with all the main characters in attendance. With the mobile version set to be unleashed upon "170 operators in over 75 countries", expect Shrek the Third to grace a handset near you around the same time of the movie's release.

Michel Guillemot, Gameloft's president, had this to say about the partnership:

We are thrilled to partner with DreamWorks Animation to bring the imaginative world of Shrek the Third to mobile gamers worldwide. We look forward to collaborating with DreamWorks to capture the trademark humor and originality featured in the Shrek series in our products.

Well, ready to start another adventure in the kingdom of Far Far Away? Be sure to pack your sense of humor with you.