Article Detail - Mobile News

Player X and FreezeTag to launch new Etch-A-Sketch games

Posted Nov 13, 2007 at 04:01AM by David T. Listed in: Cellular Games, Cellular News Tags: etch-a-sketch, FreezeTag

Mobile media company Player X and online game developer FreezeTag have joined forces to co-launch both a mobile and an online game version of the classic Etch-A-Sketch toy. Player X will be drawing upon its distribution network of more than one hundred fifty global carriers in order to reach a potential audience of 2.5 billion players.

The new versions of Etch-A-Sketch will feature more than just the creative drawing action of the classic toy, though. Player X and FreezeTag have also included more than one hundred levels of arcade-style games, as well as new Etch A Sketch-themed characters knows as "Knobbies."

Player X's and FreezeTag's mobile version of Etch-A-Sketch will be available in December, while the online version will be available the following month. With these new versions, Player X and FreezeTag hope to targeting both Baby Boomers who are familiar with the classic version of Etch-A-Sketch and a new generation of casual gamers as well.

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