Move over, Lassie! Hollywood is soon to meet its newest canine superstar, Ben the Dog.

Ben stars in 60-second movies from the "Dog & Bone" series, the first episode of which will be pre-installed on the new BenQ-Siemens M81.

"Dog & Bone" is the world's first movie series for mobile phones. Tailored to a viewer's requirements on a small screen, the movies are in 3GP format. The storyline is kept cute and simply entertaining, with Ben the Dog setting out on adventures across London, carrying his master, Mr. Q's, mobile phone. Dialogue is kept to a minimum, and swift camera movements and panorama shots are avoided.

The "Dog & Bone" series format will be exclusively produced for mobile phones. Its first five episodes are directed and authored by Andreas Hafele, one of the up-and-coming directors nominated for the 2004 MicroMovie Awards.

The BenQ-Siemens M81 is set to come out this month. Click here to view the "Dog & Bone" movies.